Social Media Initiative 2021 Support

Social Media Initiative 2021 Support

The IEEE Oceanic Engineering Society (OES) will be continuing our social media initiative during 2021 with the following goals:

  • Increase visibility of IEEE OES through various social media outreach
  • Increase membership and retain membership of existing members, students and young professionals.
  • Generate new membership leads
  • Increase member intimacy
  • Improve member satisfaction
  • Increase brand awareness (OCEANS)
  • Increase media coverage
  • Continued conversation before/after major events
  • Build community

The initiative will be broadly classified into two areas:
IEEE OES sponsored events coverage
General social media content creation towards the goals stated above

As with previous years, this will be done through IEEE OES volunteer members creating relevant social media content in the form of posts (textual), graphics (photos, banners), audio and video (testimonials, podcasts etc.).

NOTICE: The financial support for travel to events and for social media initiatives will be based on the available funds and the activity of the units and IEEE travel guidelines and restrictions.

IEEE OES social media outlets

1. IEEE OES Events Social Media Coverage

IEEE OES members can volunteer to do live coverage of an OES sponsored event/conference (such as OCEANS) on their unit’s existing social media pages (tagging OES) and/or through the official IEEE OES social media outlets.

1.1 Social Media Reporting Grants

If you are interested in being a social media reporter for an IEEE OES event, you can apply for a grant for registration of the relevant events. The grant covers 2-3 reporters per event.

NOTE: Due to COVID related challenges, the grant currently only covers virtual events and their registration only. Details for physical events will be updated as and when available.

Contact the VP Professional Activities Brandy Armstrong (vp-professional-activities@ieeeoes.org) to inquire about the event you would like to cover. The following are the types of events OES would like coverage for:

1.2 Requirements to receive funding for social media reporting at OES sponsored conferences/events

Prior to the event

  • Ensure social media apps are installed on your laptop or smartphone (or other multimedia device) and confirm access to various social media channels.
  • Review the schedule and write out a plan for what sessions, activities and interviews will be covered each day (requirements below)
  • The plan should include how they will be incorporated into a Beacon or Earthzine article or video required to be submitted following the event.
  • This plan must be submitted at least 2 weeks ahead of the event to the social media coordinator Manu Ignatius at manuignatius@gmail.com.

General

  • Must be willing to be online and attend 70% or more of the event, take screenshots and short clips and post to social media during the event.
  • Sessions: Reporters must cover at least 70% of sessions on each day (at least 4 post a day related to session coverage)
  • Activities: Reporters must attend at least 2 social activities and post at least 2 posts/photos from each mixer, reception or other social activity attended. Each post must contain 40-100 characters of text.
  • Exhibition: For events with a physical or virtual exhibition, reporters must do a short (1-5 min) “live” interview with a vendor covering their technology/cutting edge science at least once a day. While posting, use both vendor tags and OES tags.
  • Members/participants: Conduct a short (1-5 min) “live” interview with an OES member or chapter (anyone who is actively involved is great) involved with the event and post in social media.

Competitions

  • For a competition held in conjunction with a conference, reporters must interview 3 or more competitors, quote them (40-100 characters) with a photo of the competitors with their entry or do a short live interview (3-5 minutes).
  • If the event being covered is solely a competition (no associated conference), reporters must interview at least 4 teams for each day that the competition is taking place and record live video of the final rounds of competition.
  • Reporters must contact the teams ahead of time to set up interviews.

After the event

  • Following the conference, submit an article to Beacon that is 1000 to 1600 words long and contains 5-10 pictures or submit a video compilation from the event that is 10 to 18 minutes long. Submissions could cover: new technology, cutting edge research, competitions associated with the conference, member involvement, or another topic with prior approval.

1.3 Rules for Official IEEE OES Social Media Posting

  • Follow IEEE social media policy brand-experience.ieee.org/guidelines/digital/social-media/
  • Use relevant hashtags and oes tags and hashtags
    • OCEANS
      • #OCEANS2019 – For all OCEANS conferences during the year 2019
      • #OCEANSFanatic
    • IEEE OES
      • @IEEEOES – Facebook page
      • @IEEE_OES – Twitter
      • @Earthzine – Twitter and Facebook
    • Use relevant chapter/branch, vendor and cooperator tags and hashtags

2. Social Media Content Creation

The main goal of this campaign will be to promote awareness about IEEE OES and our activities to our current and potential members, and to drive the membership growth. Towards this goal, we have some activities planned for 2021 and we encourage our members to participate in the various opportunities and in return receive funding for respective chapters.

2.1 Planned activities for 2021

OES Podcast series

We plan to organize and publish IEEE OES Podcasts on topics ranging from the diversity in ocean engineering to personal experiences and future directions directly from the leaders. Our goal is to reach the wider audience and get new members. In addition, we hope to become a resource for various fields in ocean engineering that both members and non-members can easily access. The following document describes the protocol for organizing these podcasts as well as the structure for publishing these podcasts to reach a wider audience.

If you would like to support the podcast series, contact Rajat Mishra (rajat.mishra@u.nus.edu).

Testimonial video series

Have you ever wondered how the pioneers in our field started out? How they heard about the field or how they found their passion and motivation for the field of oceanic engineering and continue to do so? We bring you the testimonial video series that give you a glimpse to some of the pioneers’ professional lives. We made two of these in 2020 and expect to do more in 2021. Check them out on our YouTube channel.

If you would like to be part of the testimonial series of videos, contact Manu Ignatius (manuignatius@gmail.com).

2.2 Content Creation Opportunities for Members

We are always looking for new types of content that we can share through our various social media platforms. Learn and practice your image and video editing skills by creating great content and sharing it through our social media channels. This will also help you in contributing back to your local chapter. There are plenty of opportunities for volunteering as listed below:

A. Short video clips promoting IEEE OES

Work with our social media coordinator and VPPA to find various appropriate outlets (online magazines, webcasts, podcasts, etc.) to interview and provide insight into technical expertise while also highlighting OES membership and benefits. Earn $250 per completed opportunity, per Chapter, once a year.

Assistance in finding the potential candidates to interview, editing video and graphics etc. will be provided.

Requirement

  • Reach out to us with a plan of the final content format to be published.
  • The format can be of a testimonial video or a promotional article or a short interview.

B. Global Social Media updates

Work with our social media coordinator to update social media, create content, cover upcoming and current events, etc., and earn up to $500 per chapter, $5 per approved post (even if shared through multiple platforms).

Requirements

  • Comply with various IEEE social media posting guidelines.
  • Post assignments to include: adding calendar events (deadlines, seminars, etc.) , collecting and sharing global chapter news, sharing Earthzine and Beacon articles, sharing local chapter events, etc.

C. Virtual OES Membership drive/publicity event

Work with our VPPA to plan a local or regional virtual membership recruitment event and/or senior membership drive and earn $250 per chapter (once a year).

Requirements

  • The drive must include an event in the format of a seminar or workshop or panel discussion with speakers relevant to the domain of oceanic engineering, and should be open to the public to attract potential members.

D. OES Virtual Speaker

Join Virtual Speakers Bureau at students.ieee.org/virtual-speakers/ to reach out to IEEE Student Branch Chapters, and work with them to publicize and give virtual presentations. Earn $100 per presentation, up to $500 per chapter.

E. Joint Section/Chapter activity with SBC

Plan a joint local or virtual event highlighting career discussion exchanges with students and the benefit of continued IEEE membership after graduation. Earn $250 per chapter (once a year) or SBC who organizes and publicizes the event.

F. Chapter/SBC WIE activity

Plan a local or virtual WIE event highlighting career discussion, common challenges WIE face, and the benefit of IEEE WIE membership. Earn $250 per chapter (once a year) or SBC who organizes and publicizes the event. This may be an event that is part of OCEANS too.

G. Earthzine Write Fee Invoicing (of non-members)

Initial (first year) incentive (up to $500 per chapter/SBC) to entice Chapters work to recruit members and non-members to write for Earthzine, invoice non-members locally through the chapter, maintained through collected money which supports chapter involvement/activities

2.3 Chapter Support for Participation in Content Creation

Chapter support will go to the associate chapter or student branch chapter bank account. It will be up to the chapter or student branch chapter as to how the support provided in return for content creation is used to benefit the chapter. Chapters and student branch chapters must set up a chapter bank account in order to receive support for content creation.

Pitch your exciting ideas (if they are not listed here), to VPPA, Brandy Armstrong, at vp-professional-activities@ieeeoes.org .