Social Media Initiative 2019 Support
The IEEE Oceanic Engineering Society (OES) has begun a new IEEE OES organizational units support program to: Increase member intimacy, Improve member satisfaction, Increase brand awareness (OCEANS), Earn participation of loyal members, Increase media, Identify and establish relationships with partners, Increase visibility of society social relevance, Keep the conversation going before/after events, Build community, Generate new membership leads, increase membership and retain membership of existing members, students and young professionals.
This will be done through IEEE OES member involvement in creating social media content. NOTICE: The financial support for travel to events and for social media initiatives will be based on the available funds and the activity of the units. This program is designed to provide financial support for the following:
Social Media Reporting Travel Grants
Provide Live coverage of an OES sponsored event/conference (such as OCEANS) on their unit’s existing social media pages (tagging OES) and/or on official IEEE OES social media pages.Travel expenses for one person or a Maximum $2000 for a locally hosted event. See requirements below. Prior to fulfilling the requirements listed below, contact the social media coordinator Brandy Armstrong email@example.com to inquire about the event you would like to cover. The following are the types of events OES would like coverage for:
OCEANS Marseille – 2 reporters
OCEANS Seattle – 2 reporters
AUV Competitions and Workshops
Other OES sponsored conferences & workshops
Requirements to receive funding for Social Media Reporting at OES sponsored conferences/events
- Must be willing and able to acquire (purchase or borrow) and use a smartphone (or other multimedia device) to take pictures and recordings and post to social media during the event. Ensure that cell coverage or wifi will be available at the event for posting.
- Prior to conference review the schedule and write out a plan for what sessions, activities and interviews will be covered each day (requirements below) and how they will be incorporated into a Beacon or Earthzine article or video required to be submitted following the event. This plan must be submitted at least 2 weeks ahead of the event to the social media coordinator Brandy Armstrong at firstname.lastname@example.org.
- Sessions: Reporters must cover at least two sessions in the morning, two in the afternoon each day that there are sessions (at least 4 post a day related to session coverage)
- Activities: Reporters must attend at least 2 social activities and post at least 2 photos from each mixer, reception, gala or other social activity attended. Each post must contain 40-100 characters of text.
- For a competition held in conjunction with a conference, reporter must interview 3 or more competitors, quote them (40-100 characters) with photo of the competitors with their entry or do a short live interview (3-5 minutes).
- If the event being covered is solely a competition (no associated conference), reporter must interview at least 4 teams for each day that the competition is taking place and record live video of the final rounds of competition. If possible, contact teams ahead of time to set up interviews.
- Vendors/new technology: At least once a day do a short (1-5 min) “live” interview with a vendor at their booth covering new technology/cutting edge science – use both vendor tags and OES tags on social media
- Members: At least once a day do a short (1-5 min) “live” interview with an OES member or chapter (anyone who is actively involved is great) preferably in front of a backdrop with the OES logo on it
- Miscellaneous: other events/topics could be of interest to cover on OES social media. Please include this in the written plan for prior approval.
- Prior to conference ensure social media apps are installed on your smartphone (or other multimedia device) to access twitter, and facebook
- Following the conference submit an article to Beacon that is 1000 to 1600 words long and contains 5-10 pictures or submit a video compilation from the event that is 10 to 18 minutes long. Submissions could cover: new technology, cutting edge research, competitions associated with the conference, member involvement, or another topic with prior approval.
Rules for Official IEEE OES Social Media Posting
- Follow IEEE social media policy brand-experience.ieee.org/guidelines/digital/social-media/
- Use relevant hashtags and oes tags and hashtags
- #OCEANS2019 – For all OCEANS conferences during the year 2019
- IEEE OES
- @IEEEOES – Facebook page
- @IEEE_OES – Twitter
- @Earthzine – Twitter and Facebook
- Use relevant chapter/branch, vendor and cooperator tags and hashtags
Chapter Support for Participation in Content Creation
Chapter support will go to the associate chapter or student branch chapter bank account. It will be up to the chapter or student branch chapter as to how the support provided in return for content creation is used to benefit the chapter. Chapters and student branch chapters must set up a chapter bank account in order to receive support for content creation.
Content Creation Internship
20 internships for submitting Earthzine/Beacon articles. Maximum of $500 per intern. Maximum of $250 per submission (based on length and number of graphics). Funds will be disbursed to the members chapter upon publication of the articles.
- Must submit at least 2 articles through the Earthzine Open Journal System that fall under themes and focus areas for Earthzine.
- Articles Must meet Earthzine guidelines for length, content and copyright.
- Will be assigned to managing and associate editors (of theme focus area) for mentorship and article editing.
Types of publications accepted for the internship include:
Discovery articles – An article that summarizes the interesting points and links back to a recently released peer-reviewed scientific publication (such as Journal of Oceanic Engineering papers or IEEE OES conference/workshop proceedings, preferably open access).
History/Summary articles – summarizing IEEE OES sponsored events, conferences or workshops with a long history or fostering scientific advancement. Must reference any linked publications, web based information, and future events.
Coverage of science – (in progress or completed) being done by IEEE OES members
Global Social Media updates
Maximum of $1000 per IEEE OES Earthzine editor/Buffer team member which will be disbursed to the chapter in November, if/when all terms below are met:
- Must be a managing or associate editor assigned to one theme and 3 focus areas for Earthzine.
- Must be a member of the IEEE OES Buffer social media team. The number of submissions will be tracked in Buffer. A minimum of 4 approved draft posts per week are required in order to receive the internship.
- Post assignments to include: adding calendar events (deadlines, seminars, etc.) , collecting and sharing global chapter news, sharing Earthzine and Beacon articles, sharing local chapter events, and more
Using a photo for which the OES member has usage rights (either taken by the member submitting or from the IEEE OES picture archives), member can create a Meme that represents the social relevance of publications, projects, conferences, workshops, and activities (and more) sponsored by the IEEE OES. These memes will be submitted along with the creators contact information and address to Brandy Armstrong at email@example.com and (if approved) shared to the IEEE OES social media stream using Buffer, so that the statistics can be tracked. Each Meme that “goes viral” (gets 100,000+ views) will be sent IEEE OES and Earthzine promotional items. Memes may also be shared to Earthzine or IEEE OES webpages.